Co-funded by Energy Consumers Australia (ECA), the report presents results from a randomised experimental survey conducted with 1,181 Australian householders in December 2014. The survey aimed to investigate consumers' likely responses to more cost-reflective electricity pricing, including:

• time-of-use tariffs;
• critical peak pricing;
• peak time rebates;
• real-time pricing; and
• capacity pricing.

Alongside examining likely rates of tariff uptake, the survey aimed to scientifically test whether 'risk relievers' like money-back guarantees or free automated devices may increase the appeal of different tariffs. Key findings are presented for the likely acceptance of cost-reflective pricing as a function of tariff type and risk relief, with a mix of quantitative and qualitative data presented. Findings are also presented for the moderating role of various socio-demographic characteristics, such as household income, education, employment status, household size and type, dwelling type, home ownership.

Copyright information for the report is available in the front-matter of the report.